
Individual loan pipeline development project
- Our client
- Leading full‑service bank in the CIS
- Context
-
- 7 million retail customers
- 3+ legacy IT solutions used to process loan applications
- Lack of means to monitor loan applications - conversion, reasons for rejection, etc.
- Industry
- Finance
Tasks
Solution
Result
The bank had more than 5 million individual customers, but the credit workflow for individuals had a low level of automation and digitisation:
- Submitting a loan application (consumer loan, credit card, mortgage) was only possible with physical presence at a Bank branch
- Time-to-decision on loan applications was more than 1 working day
- 1/2 of CLWF steps took place outside IT systems
Tasks
Solution
Result

Key activities included:
- Collection of business requirements and design of the target loan workflow (customer journey, processes)
- Design of target architecture for loan application from different channels (internet bank, Bank branch, partner sites and marketplace aggregators), with an omnichannel concept in mind
- Step-by-step development of loan pipeline modules:
- Core services - common functions for all credit products
- Product logic (consumer loans, credit cards, mortgages)
- Integration with channels (digital bank, front office) and other systems (ABS, card processing, etc.)
- Product catalogue
- Industrialization of all solution modules, implementation of measures to improve the solution performance
Tasks
Solution
Result
Results
- 4 months
- Time from MVP launch to commercial operation
- 40 seconds
- Achieved time-to-decision, from baseline of ~1.5 business days
- х15 times
- Average number of loan applications received by the bank increased compared to legacy solution
