Optimization of micro and macro space for a grocery retailer
- Our customer
- Retail business
- Context
- Need to optimize the use of retail space
- Need to increase turnover and sales by category
- Need to study demand dynamics and sales statistics to optimize processes
- Industry
- Retail
Tasks
Solution
Result
- Conduct an analysis of the distribution of space for goods by category
- Develop a model for optimizing goods on shelves according to facings and dimensions
- Arrange for data reporting for monitoring planograms
Tasks
Solution
Result
- ML-based econometric models and optimization algorithms have been created
- Planograms-linked KPIs monitoring system has been developed
- The display of goods by categories and shelves has been optimized, based on the data obtained
Tasks
Solution
Result
- Reorganization of shelf space and display was carried out to minimize voids, including vertical ones
- Convenient access to goods was ensured; turnover and customer satisfaction increased
- The average monthly revenue in the selected store increased by control categories
+8%
Median revenue growth by store